![]() ![]() Through an analysis of the last 30 years of the creative journey of elBulli, this contribution highlights that Adrià and his team of chefs succeeded in articulating two different processes: i) a process of creativity that aimed at defining a new “school” of high cuisine and ii) a process of innovation that was expressed by the new gastronomic experiences offered to the (happy few) customers of the restaurant until its closure in 2011. His restaurant, elBulli, was awarded five times the title of the Best Restaurant in the World. ![]() Ignasi Capdevila, Patrick Cohendet, Laurent Simon Download this article as a PDFĬreativity comes first then comes the customer.įerran Adrià is one of the most recognized chefs in the world. ![]()
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